8 Embedded Finance Companies Changing the FinTech Game

The way we manage money in daily life is changing. And embedded finance companies are leading the charge in this transformation.

Put quite simply, embedded finance is the concept of integrating financial services (think payments, digital wallets, or insurance) into non-financial apps—or any platform where these services are not already a core offering.

In the last few years, embedded finance has exploded in the fintech world. These integrated finance providers improve the way people access financial services by turning them into organic elements within familiar platforms. Embedded finance companies are reshaping how people manage money in daily life, all the while providing new opportunities for growing brands.

• 🙋 For consumers, the appeal is clear: financial services tucked into platforms they already use and trust. It’s seamless. It’s convenient. It saves you from having to download yet another app.
• 🏢 For brands, it offers a powerful way to accelerate growth by delivering integrated financial options directly within their offerings. It’s a way to add value, diversify revenue, and boost engagement—all with minimal effort. Someone else can take care of the regulatory and technical details.

It’s likely you’ve used embedded finance services in the past—even if you weren’t familiar with the concept of ‘embedded finance.’ Have you ever encountered any of the following?

• Travel insurance offerings as you’re booking your trip
• An online store offering buy-now-pay-later (BNPL) at checkout
• Service apps providing digital wallets where you can keep money loaded
• Gadget insurance promoted while you’re purchasing a new phone

Embedded finance companies are transforming how we access financial solutions. With the growth of BNPL options and the transformation of insurance, embedded finance is poised to continue growing for years to come—and these companies are some you’ll want to watch.

Check out some of the world’s top embedded finance companies!

A leading provider of payment-processing solutions for online and mobile businesses worldwide, Stripe was established in Palo Alto and has since expanded to serve a global audience. Through embedded finance features, Stripe offers banking-as-a-service, including accounts, cards, and financing, allowing companies to natively integrate financial services within their products.

At a glance:

• One of the top banking-as-a-service companies globally
• Embedded options include payments, financing, accounts, and card issuing
• Ideal for businesses of all sizes

Established in California in 2013, Plaid offers a set of fintech data and payments APIs that help apps connect with users’ bank accounts securely. They can function as a smart pipe to connect to bank wacounts, with services that include onboarding and identity checks, real-time balance and transaction data, and payment initiation—all designed to make it easier for developers to build financial features into their products.

At a glance:

• Lets apps access bank data and initiate transactions without requiring users to leave the app
• Pay-as-you-go, team, and custom pricing available
• Used by 8,000+ companies

Affirm tackles payment flexibility with BNPL, embedding credit right during the check-out process. Another California company, Affirm has been around since 2012 and is already integrated in thousands of e-commerce sites.

At a glance:

• BNPL option embedded at the point of purchase
• Helps decrease cart abandonment and increase average order value
• Used by 337K+ merchants

A pioneer in embedded insurance, Chubb allows brands to embed a wide range of personal and industry-specific business insurance within their journeys. Their products include home owners’ insurance, pet insurance, auto coverage, professional liability, worker’s compensation, and more.

At a glance:

• Wide range of personal and business insurance
• Available in 54 countries and territories
• Industry-specific insurance for small and medium businesses

If you’re looking for embedded personal insurance, Eleos Life has you covered with their term life and disability insurance. Free to launch and bundled with marketing support, it’s one-click insurance brands can launch in as little as one day. Additionally, policies come bundled with free wellness perks to help drive engagement, including unlimited access to virtual primary care (no health insurance required) and six mental health counseling sessions per year.

At a glance:

• Term life and disability insurance
• Marketing support included
• Policies come bundled with wellness perks for added customer value

Marqeta is a card issuing platform that allows brands to create their own custom card programs. Certified to operate in 40+ countries, Marqeta provides everything from virtual cards to risk control.

At a glance:

• World’s first open API modern card issuing platform
• Products include credit, prepaid, and virtual cards
• Certified to operate in 40+ countries

Parafin allows brands to offer their business customers quick access to funding. Their white-labeled, AI-powered financing solution provides access to fast and flexible working capital—embedded right into the platforms that business owners already use to operate.

At a glance:

• Embedded business funding
• Has already helped fund 35,000 businesses
• Handles underwriting, servicing, compliance, and customer support

When it comes to embedded investment options, DriveWealth’s Brokerage-as-a-Service platform provides brands with an API-based financial service that allows clients around the world to trade and invest right from their mobile!

At a glance:

• Brokerage-as-a-service to facilitate embedded investment
• Allows trading of US equities, mutual funds, ETFs, fixed income, and options
• Designed for fintechs and established companies

Embedded finance changes how people interact with financial services, building new bridges for people to access banking, lending, insurance, and a myriad of other products. 

The future will likely see embedded products and services across a range of industries, including retail, personal finance management, healthcare, and business-to-business operations. As technology advances open new pathways, embedded finance is likely to continue evolving, democratizing access to financial services, simplifying transactions, and turning outdated processes and applications into instant AI-driven decisions.